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Drama in the WordPress Community – What Does it Mean for You?
Up until now, you might have been blissfully unaware of the drama brewing in the WordPress Community. At a very high level, there have been disagreements between Matt Mullenweg, CEO of Automattic, the company behind products like wordpress.com and Jetpack, among many others, and WP Engine, a hosting provider that also owns popular plugins like […]
Hire an Agency For a Day. How a 1-day Marketing Workshop Can Transform Your Marketing for the Year Ahead
You can 100% hire an agency for a single day. Heck, even a half-day at that. Making the decision to hire an agency to outsource some, or even all, of your marketing is a big decision. It should involve interviewing several agencies, asking good questions about their capabilities and agency model, and checking references. But […]
Delivering Leads to the Top, Middle, and Bottom of Your Sales Funnel
So much attention gets paid to the bottom of the sales and marketing funnel – those prospects that are closest to converting into a new customer – that the middle and top of the funnel can sometimes feel neglected. But watch out – if you’re not constantly filling up the top of the funnel, you’ll […]
Unlocking Success: Why More Companies are Choosing to Outsource Marketing
We recently wrapped up our annual partnership review with one of our top B2B tech clients, and once again it ranks near the top of our most successful marketing relationships. As with any successful venture, we wanted to dig deeper to discover, document and hopefully duplicate what makes this marriage so awesome for both parties. […]
THINK|STACK
Engagement Overview: Fully Outsourced Marketing Ainsley & Co. partners with organizations that have decided to outsource some or all of their marketing functions. For Think|Stack, Tom Ainsley fills the role of Chief Marketing Officer within the organization, while the agency also fulfills their design, digital marketing, copywriting, project management, and other creative services functions as […]
The Website Facelift: A New Look Without The Pain of a Full Redesign
A full website redesign project can yield some amazing results, but for some companies – you may not have the budget, the time, or the energy to take on such a foundational project. So does that mean you’re stuck with what you have until the stars are aligned, or you’re just so fed up with […]
Practical Ways AI Can Enhance Your Businesses’ Marketing Efforts
If you’ve spent any time reading news headlines, on LinkedIn, or opened your email, you’ve probably seen a lot of headlines about Artificial Intelligence (AI) and its potential (or current) transformative impact on just about every business. If you haven’t tried our ChatGPT yet – it’s the fastest way to get a sense for what AI […]
Terrible Website Hosting Companies Should Scare You
I know that writing a blog post about website hosting isn’t the most exciting read, so I’ll keep it short. If your website is hosted with a cheap, hard to understand, does-not-have-US-based-support type of company – you’re at risk. Your website is going to go down. At some point, because of a server error, software […]
Marketing Consulting
We help organizations improve and accelerate their marketing capabilities by advising them on brand strategy, messaging, website design & development, media planning and more. Today’s marketers have to create a consistent, unified experience that stands out and gets noticed in an ever-changing world. With the right messaging, the right tools, and a the right media […]